for every brand.
At Velocity, we help FMCG brands collaborate and build relationships with retailers to meet every goal.
Velocity Retail Solutions is FMCG brokerage & consultancy company providing a personalised approach to sales, account and business management across both food & non-food categories.
With close to 30 years’ experience, we’re here to create strategic and long-lasting partnerships that will benefit both you and the retailers, with the knowledge to successfully grow your business profitably.
Velocity takes pride in the products we represent by staying on trend in an ever-evolving and highly competitive market. Integrity, Dependability, Passion and Results are what drives us to provide exceptional service to our clients.
Your success is our goal.
We create mutually beneficial relationships between you and retailers.
We have the experience and knowledge of working with large market-leading brands as well as helping lesser established brands compete and win in a highly competitive environment.
Your long-term success matters to us, so we don’t stop at getting your products on the shelves; we create lasting partnerships between you and retailers to drive profitable growth.
Our success is not measured in commercial outcomes alone. Integrity, Dependability, Honesty and Loyalty are some of the core fundamental values that underpin how we treat our valued clients.
We take the time to understand you, your brand's story and your business aspirations to create a plan that best aligns with your goals. We’ll then manage and develop your relationship with retailers and distributors to achieve these goals.
We’re transparent in everything we do and we welcome you to have as much interaction with the retailers and distributors as you feel comfortable with.
Our Services
Our promise to you
We will always represent your business with pride and professionalism.
We will treat your business as if it were our own, providing your brand with every opportunity to succeed profitably by increasing your brand awareness and maximising your sales and profits
We’ll regularly communicate and meet with retailers and buyers and take care of day to day account management.
We also negotiate and set up new trading and payment terms, provide costing models to ensure profitable returns, develop and present range review presentations and create and present NPD.
We conduct category audits for branded and private label products, as well as researching market size and competitive landscapes to determine optimal pricing and packaging.
We arrange review dates, discuss targeted RRP, establish margin requirements, determine preferred distribution methods and talk directly with national buyers to ensure alignment with the retailer’s category strategy.
We’ve already established strong relationships with leading national and state-based distributions, selling to independent retailers such as supermarkets, fruit shops and delicatessens.
We settle terms of business with the distributor, working with them to present your brand. We negotiate pricing and profit margins for both the distributor and retailer, negotiate promotions and marketing support, set up transport requirements and attend sales meetings.
To make sure your brand reaches the right people and places, we'll take control of the management of all branding, graphic design, marketing, PR and social media by sourcing and working closely with the right agencies to give your product the best opportunity to succeed.
Velocity delivers customised solutions for all international supply chains to businesses all around the world.
We facilitate B2B solutions in the import and export of all sea or air freight, customer clearance, foreign exchange payments, marine insurance, storage/warehousing 3PL, cold chain/perishable logistics and national domestic transport solutions for ambient, chilled, frozen or dangerous goods.
Our Valued Clients.
A Solution For Any Industry.
Personal Care
Baking
Beverages
Biscuits & Cakes
Dairy
Dips
Free-From
Frozen Dessert
Jam
Pasta
What Our Clients Say.
John has been a key element to Simply Delish creating retail opportunities with major and independent chains. John has contributed to building our company strategy and providing guidance for future initiatives that we wish to undertake. John's ability to transfer his knowledge and experience to our company strategic goals has assisted greatly to launch our Simply Delish 'PICANTE' range of dips. John assisted with the product development process and his hands-on approach was found to be invaluable when it came to packaging and design work. His energy and hard work allowed him to work closely with our company and execute a successful retail plan, as well as assisting greatly in understanding the requirements associated with dealing with national retail chains. Johns knowledge of dealing with national retailers through all levels of the business inclusive of sales and marketing through to supply and distribution is invaluable.
Simply Delish
Deas & Manny Vanis — Directors
We began working with John in March 2020 and he has been a fantastic addition to our team and a pleasure to work with. He has helped turn around what was a tumultuous period in the restaurant industry (due to Covid), into a positive outlook for the future by opening our eyes to the opportunities available for our brand in retail channels. John’s extensive knowledge and expertise in the FMCG/retail industry along with his passion and drive has been invaluable to our business. He has a great understanding of our core brand values and guided us on how best to take our product to market, whilst protecting the integrity of the 400 Gradi brand name. John has worked with us every step of the way from innovation & design, quality assurance, sales & marketing, negotiating with retailers and importantly the financial side of the business, to build our overall retail strategy from the ground up. We have been successful in realising our goal by launching into a major supermarket (Coles) in November 2020, as well as independent retailers. We look forward to a successful journey ahead!
400 Gradi
Johnny Di Francesco – Owner
John has been a great addition to our team by represented our company with great passion, professionalism and care since day one. John’s a has a great ability to breakdown and simplify challenging situations, to ensure the outcomes are beneficial for the company and customer alike. John helped establish our direct relationships with all major retailers and was responsible for negotiated trading terms, commercial agreements and promotional plans, whilst also looking after the sales & marketing for Australian Botanical Soap. John was also responsible for sourcing and negotiating with a national independent distributor, in order to service the needs of our independent customers. John has helped to increase our range & share of shelf in the major retailers, which has helped to successfully maintain and grow our position as the market leaders in the premium soap bar category. Knowing that the commercial side of our business is in good hands, it allows us the freedom to focus our attention on the operational side of our business.
Australian Botanical Soap
Scott & John Apperley – Owners
Meet
John Kouzoukas
John Kouzoukas is the founder and Managing Director of Velocity Retail Solutions, which was established in July 2018.
Prior to forming Velocity, John has spent nearly 30 years in the fast-moving consumer goods industry with Menora Foods and Monde Nissin, holding senior roles within both companies and managing commercial teams whilst dealing directly with the major national retailers.
John has vast experience and success in the end-to-end process of strategy, innovation, product development, and sales & marketing, which has helped establish and develop market-leading brands. He has a great understanding of the retail landscape, strategising and negotiating with major and independent retailers both locally and abroad, to help manufacturers realise their goals profitably.
John has a reputation in the industry for his integrity & passion. He’s a forward-thinker, with a realistic, honest and caring approach achieving results and providing exceptional service to his clients.
Get In Touch.
Grow your business by enquiring with us today.
Phone :+61 419 856 565
Location : Melbourne VIC 3000